The pursuit of true happiness can lead to satisfying lifestyles and a healthier environment, according to a recent study.
Researchers suggest that this can be achieved with less materialism.
“For decades, consumerism has been on a collision course with the environment, with consumer appetites draining the planet of natural resources and accelerating global warming. One view is that we need to change consumption in order to save the planet,” researcher Miriam Tatzel said in a statement. “But what if we approached it from the other way around? What if what’s good for the consumer meets what’s good for the environment?”